Singapore Girls , featured in Singapore Airlines ' advertising In the s and s, many airlines began advertising the attractiveness and friendliness of their stewardesses. National Airlines began a "Fly Me"; campaign using attractive female flight attendants with taglines such as "I'm Lorraine. Fly me to Orlando. Braniff International Airways presented a campaign known as the "Air Strip" with similarly attractive young female flight attendant changing uniforms mid-flight. Singapore Airlines is currently one of the few airlines still choosing to use the image of their female flight attendants, known as Singapore Girls , in their advertising material. However, this is starting to be phased out, in favor of advertising which emphasises the modernity of their fleet.